advertising & multi-media production professional with the
experience, knowledge and talent to provide leadership direction
in multiple capacities within the advertising, marketing,
broadcast and/or entertainment industries.
Innovates advertising, marketing & media planning
strategies that exceed expectations
Builds brand awareness, market presence and name
recognition that increases revenue
Highly skilled producer, director,
cinematographer, editor, lighting & sound engineer
Coordinates, manages & directs projects from
concept to completion on time, on budget
Possesses excellent communication and
writing/copy writing capabilities
Equally effective working independently or with a
team. Excellent rapport with others.
Multi-talented go to person with a motivated
dedication to achieving a job well done
visionary with the eclectic know-how, expertise and production
capabilities to bring those visions to life.
Founder/Owner: Lasso Productions (1984 to Present):
Created and manages a full-service boutique
advertising agency and film, video, audio production company.
Advertising clients have included numerous law firms, direct
response marketers, physicians and local retailers. Production
clients have included the above advertising clients plus,
corporate clients, special interest groups, political campaigns,
music groups and numerous PSA’s for charitable causes.
In-house, self-produced, original projects include documentary
films, guitar instructional videos, music videos and studio
audio recording projects.
A few notable
clients & projects:
Blue. A personal injury and medical malpractice law firm.
built the company identity and brand from the ground up.
Created and implemented all aspects of advertising and marketing
that made Wolske & Blue a household name in Ohio and Northern
Kentucky. Gross revenues increased by millions of dollars
within the first five years of initial advertising efforts and
subsequent campaigns and strategies continued to fuel
significant growth for the firm over the next ten years. An
independent marketing survey found that Wolske & Blue
commercials created the highest levels of top of the mind
awareness, received the highest percentage of positive
impression in the marketplace and the lowest percentage of
negative impression, did a good job of communicating messages
with the highest recall for services advertised, and created
highly identifiable law firm spokespersons (A high percentage of
those surveyed mentioned the lawyers appearing in the ads by
Tear It Up:
The Rockabilly Documentary
Conceptualized, produced and directed this
documentary film about Rockabilly music. Contacted scores of
famous, infamous and historically relevant rockabilly music
pioneers and guitar pickers, and persuaded a majority of them to
grant an interview for this film. Among those interviewed were
Carl Perkins, Chet Atkins, Duane Eddy, Elvis band mates Scotty
Moore and DJ Fontana, Buddy Holly band mates JI Allison and
Sonny Curtis, Dave Edmunds, Wanda Jackson, Dave Alvin, Ronnie
Dawson, Sleepy LaBeef, Dale Hawkins, Larry and Lorrie Collins,
and many more. Numerous events and concerts were filmed
throughout the USA and in Great Britain. The entire production
was shot on 16mm film with an initial budget of $250,000. This
film was selected two years in a row to screen as a
work-in-progress at the IFP Film Festival, New York City.
Insurance Company, Headquarters, Columbus, Ohio
several grass roots type promotional videos for Nationwide
Insurance Company’s Civic Action Program (CAP), a nonpartisan
organization comprised of people from all facets of the
Nationwide community that express their concerns to their
respective state legislatures on matters relating to insurance.
Videotaped campaign rallies for Presidential candidates, State
Governor and other politicians, plus other patriotic events such
as Flag Day ceremonies. Interviewed Nationwide corporate
leaders, volunteer employees, and political leaders in Ohio and
Washington DC. The videos successfully helped Nationwide to
recruit new employee volunteers for the CAP program.
Woody Hayes, famed Ohio State University Football Coach
filmed and edited a short presentation that featured highlights
of Woody’s career and kudos from former players and coaches.
The film screened at a videotaped gala in the Ohio state capital
building to a group of VIP’s that included Woody and Columbus
business millionaire, John W. Galbreath. Both men passed away
shortly thereafter. The film included interviews with such
greats as Bo Schembechler and Paul Brown, as well as, rare
archived film footage from the Ohio State University film
Teenage Hot Rod, Documentary Film
Conceptualized, produced and directed this short
documentary film to commemorate the 20th century
American teenage hot rod experience. Several hot rod
enthusiasts shared both their memories and their hot rods on
camera. The film also included clips of vintage film footage.
This film was selected to screen at the IFP film festival in
New York, as well as, the Ohio Independent Film Festival in
Cleveland and the Tiburon International Film Festival in San
: Marketed Company services, established and maintained client
relations. Office and employee management, accounting,
bookkeeping and other all aspects of running a business.
Director: Conceptualized and created advertising for
television, radio, and print. Work included all aspects of
production: from script to screen and everything in between.
Wrote effective and concise copy for commercials, print,
brochures and web content.
Strategist: Created media plans and negotiated and purchased
airtime that met cost-per-point goals and reached targeted
demographics. Placed millions of dollars worth of
television/cable/radio spots, print ads in numerous markets
within multiple states utilizing Nielsen, Arbitron ratings and
other research tools.
Director, Film, Video & Sound
Coordinator: Coordinated all aspects and logistics for
innumerable production shoots. Booked studio time, obtained
location permits, arranged equipment rentals,
travel/accommodations/transportation, and international travel
customs clearances. Hired and managed crews/freelancers and
actors/extras. Post-production duties included sending film to
labs for processing and supervising film transfers at telecine
Cinematographer: Proficient in the use of multiple camera
formats, including 35mm film, Super 16mm/16mm film, S8/8mm film,
broadcast analog and digital video. Experience includes setting
up location and studio lighting, selecting film stock, loading
film magazines and setting exposure levels using cine light
Engineer / Producer: Location audio for film and video.
Resolved and synced audio for film to video transfers.
Multi-track studio recording, mixing and sweetening with 4, 8,
16, 24 track analog and digital tape and computer software/hard
drives. Skilled in the use of multiple microphones and set-ups
for drums, guitars, amps, bass, vocals, etc. – both in the
studio and live.
Post-Production Editor: Extensive use of Apple Final Cut Pro,
Apple Motion, Soundtrack Pro and DVD Studio for HD/SD video.
Linear video editing experience includes traditional A-B Roll
systems. Was an early and long time user of the NewTek Video
Toaster and Lightwave. Familiar with most digital and analog
video decks and formats. Post-production editing experience
also includes a reliance on audio mixing and computer graphic
experience includes the use of a variety of design and graphics
software programs such as Photoshop and CorelDraw to create all
sorts of visuals for video, animations, web design, print ads,
brochures, logos, etc. Designed, maintained and served as
webmaster for many websites. Have worked with and edited html
code and constantly strive to improve SEO. Experienced in the
use of everyday business software such as Microsoft Office
programs. Have repaired, rebuilt and reprogrammed untold number
of computers due to hardware and software failures/conflicts and
virus infections and errors.
Bachelor of Science in Business Administration,
Marketing & Advertising, The Ohio State University
Other skills & knowledge:
Capital University Law School and worked as a law clerk for
over a dozen properties & built several recording studios.
Proficient in carpentry, plumbing and electrical.
guitar, bass, drums, keyboard. Songwriter, arranger & singer.
and movie posters collection/collector.
International Film Festival, San Francisco
Teenage Hot Rod, selected for screening
Independent Features Project’s Film Festival, New York City
Tear It UP: The Rockabilly Documentary, selected for screening
two years in a row
The American Teenage Hot Rod, selected for screening
International Film & Video Festival
Paul Burlison: Rockabilly Boogie, Honorable Mention
Wolske & Blue, Honorable Mention
Ohio Independent Film Festival, Cleveland
The American Teenage Hot Rod, selected for
The Gem City Film Festival
The Lasso Kid, animation of the Lasso Productions’ logo,
selected for screening
Route 23, Written & Performed by Greg Wolske, Honorable Mention
Super16mm camera package, Apple G5, AJA Kona HD/SD, Final Cut
Pro Studio, BetacamSP & HDV/DVCam/DV recorders, Panasonic HD
monitor, Sony digital video camera, Mackie 24 Track Mixer, 16
track ADAT recorders, Digital Audio portable recorder,
microphones, lowel lighting package, Spectra Cine Light meter,
various broadcast analog video & audio recorders, Buhl Film
transfer unit, plus Windows PC’s, scanners and printers.